Not Keeping Up
I hate that I’m even writing this name but lets unpack this topic: The Kardashians. Let me say the few positive things I have to say: they (mostly Kris) are super hustlers and understand how to come up. I can respect that quality in any person. They also do well at staying relevant. Yea, that’s all I got.
Here are the reasons why I don’t rock with this super annoying hella popular Clan.
One, the primary audience for Keeping Up with The Kardashians is women between the ages of 18 and 34, a third of this audience are black women. This primary target is super smart as black women make up 14% of the US female population and have spending power of $24.3 million annually. Black women in America are expected to reach a record of $1.5 trillion in spending power by 2021. With spending power like that Black women literally fund the Kardashian household. What is questionable about this popular clan is that though they know and understand their targeted audience they do not actually market towards them. Instead, they use shock factor tactics and pandering techniques. Basically, they attempt to piss off a percentage of their target audience in order to gain hate views and interactions.
You can find more negative sentiments about this group than you can find positive and this is literally making them f*cking rich! Again, this tactic is super smart as it doesn’t require them to be skilled or even talented to make cash. They just need to be hated and then people pay attention to them.
Another reason this group is not preferable for me is their fascination and incessant infatuation with black men. I will be the first person to admit I understand why black men are preference for lots of women; they are super beings and fine AF on accident most times. But, what I can’t get behind is using black sperm to create your ideal children meanwhile not at all concerned with the wellbeing of the black community. Khole and Kim, and now Kylie, have ran through plenty of black penises and they don’t seem to be slowing down anytime soon.
My last and final point is their culture vulture style. I don’t need to explain this one, y’all see it. Smh. But what I question is their approach. Why did it take Rihanna dropping the Fenty makeup line in order for them to realize they need darker concealer swatches? Your target audience is saturated with women of color yet you only feel it’s necessary to market to them when your competition steps their game up? Again, the business tactics are there but my moral compass feels a little shaded.