Who really owns Fenty Beauty?

It’s assumed that Rihanna owns Fenty Beauty. She’s the face of the product and it’s named after her but, is it possible that Rihanna doesn’t 100% own her make up line? We never even questioned this until now.

The tweet that sparked the conversation

Turns out Kendo owner, David Suliteanu, partnered with Rihanna to launch Fenty Beauty. For context, Kendo Brand joined the Perfumes and Cosmetics group of LVMH (Louis Vuitton Moet Hennessy, the world’s largest luxury brand group) in 2014 and then two years later made a deal with Rihanna.

Through some more lurking we found out that Rih owns the brand name Fenty but is not the CEO of the company. The answer of owners of the operation is dependent upon many factors. Through pure speculation one could conclude that the two parties are in an LLP agreement.

Without being too technical, it looks like Rih doesn’t catch all the coins from Fenty Beauty.  She’s the face and likely has final say on creative direction but someone else is making the calls behind the scenes.

Thoughts on this article?

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